Helping you make evidence driven marketing decisions based on insight
Beautiful Insights are a leading independent full service marketing research agency. We use our skills and knowledge gained as marketers to help our clients carry out effective and efficient marketing research.
What we do
We offer both qualitative and quantitative research which means we look at your organisational problem or opportunity and recommend the most suitable methodology.
We aim to offer great value for money backed up with a can-do attitude towards project management and client service. We look to answer the questions you know you need to ask but also give answers to questions you didn’t know needed asking. We’re passionate about delivery and look to find the colour and beauty in the wealth of data that exists.
B2B Specialist Panels
We have access to a diverse range of industries such as Healthcare, IT, FS and generic groups such as SMEs
Great for: Engaging qualitatively or quantitatively with key decision makers
Online Self-Completion Questionnaires
Quantitative research tool with a wide range of question and answer formats.
Great for: Quantifying attitudes and opinions; PR; product / comms / proposition pre-testing; brand tracking
Regular quantitative surveys for nationally representative consumer audiences and B2B markets
Great for: Asking a few questions and getting results back within 48 hours
Development of bespoke panels comprising of customers / supporters
Great for: Regular engagement and supporter engagement tools e.g. RSPCA Your Say
Great for: Qualitative engagement
Observation studies of behaviours and reactions
Great for: Supporter experience studies where unspoken reactions are needed
Web UX Testing
Tools to track journeys of website visits
Great for: Developing and testing digital experiences
Optimised tools for mobile / tablet devices
Great for: Quick polls and quick response times
Fixed time community group for a specific task
Great for: Gaining qualitative reaction over a 2 week period where participants can upload their own content
Our YouSay Consumer Panel
Just under 100,000 UK adults with detailed profiling information including charity background variables
Great for: Getting reaction from a nationally representative sample e.g. prospects
Consumer and B2B overseas panels in most major global territories
Great for: Multi-country consumer pre-tests, U&A studies and tracking studies
Creative Testing Tools
Text highlight tools and image heatmaps; video sentiment analysis
Great for: Understanding what people think and notice in creative messages
AB testing facilities
Great for: Testing creative / pricing / propositions in isolation
Online Focus Groups
Great for: Qualitative engagement with harder to reach sample; avoids geographic skews; lower cost than physical groups
Great for: Reaching sample who aren’t online
Project design; script writing
Great for: When a broad brief is written but survey design and script writing is needed
In-house analysis team
Great for: Analysing results using tools such as SPSS; production of infographics
“It’s been a pleasure to work with Beautiful Insights and I am really looking forward to our next project together.”
Innovation Insight Manager major UK charity
Why we do what we do
We have a simple belief; beautiful outcomes will be achieved by making evidence based decisions.
In our earlier careers as marketers we were frustrated by how little we engaged with our target markets. The online world changed that and we wanted to use our knowledge and experience to make marketing research more accessible to a wider range of clients.
We have a belief that good organisations meet market demand; GREAT organisations create market demand. It’s by staying close to customers, supporters and prospects that organisations can stay ahead of their competitors and create market demand for their products and services.
We’re passionate about turning research into insights; insights into action and action into success. We listen hard and work hard for our clients. That’s why they keep coming back to us and recommend us wholeheartedly.
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Get in touch
And tell us how we can help?
We have been lucky to work with some of the most talented and ambitious clients from across sectors and markets.
Director of Marketing and Supporter Development; Major UK charity
"We had deadlines that we thought were unachievable. But the can-do attitude from the Beautiful Insights team exceeded our expectations and we were able to use the insights to optimise our Christmas TV campaign. The results were 18% higher than the previous year with a lower media spend."
Director of Fundraising; Major UK charity
"We wanted to validate a pan-European strategy that we were being asked to deploy in the UK. Using the evidence we got from Paul and the team at Beautiful Insights we understood the reaction from the market before launch. Running the European assets would have carried risk and we were able to refine the campaign for the UK market. Without this evidence, the campaign wouldn't have delivered the results it did"
Marketing Director; UK FMCG brand
"Beautiful Insights have supported our fundraising program for more than 5 years delivering consistently high quality work often in tight timeframes and giving us honest and authoritative advice and inputs. We have always appreciated Paul's ability to listen but also challenge and critique when needed, in addition to his professionalism, extensive knowledge and experience. It's been a pleasure to work with Beautiful Insights and I am really looking forward to our next project together. "
Innovation Insight Manager; Major UK charity
"We hadn't done much research before due to cost and complexity. I'm pleased to say that Beautiful Insights made the whole process easy and fun. We now pre-test all of our campaigns before launch"
Marketing Communications Manager; UK Financial Services Provider
Get in touch
For an informal discussion about a potential project, get in touch and we’ll always aim to get a proposal back to you within 24 hours. If you’ve a full brief, great! But if you don’t know where to start or have a list of possible questions, that’s all we need. And if you have a couple of questions that need asking, we’ll always try and add them to one of our omnibus surveys; just call and we’ll try and help.
14 Shelton Street
Finance and Admin Hub