We’re here to make listening to customers easier
Your customers are changing. But understanding what they need can be complicated.
We’ve stripped the complexity out of market research to focus on actionable evidence. Say goodbye to lengthy methodologies and death-by-Power-Point and hello to agile, digitally enabled insight designed to empower.
What we do
We’re a full-service market research agency providing a range of methods and products – creative testing, co-creation, qualitative and quantitative research – designed to meet any client challenge and make life easier along the way:
Active qualitative and quantitative research: Get the answers you need faster with ready-made survey scripts, digital fieldwork, live reporting and bite-sized debriefs.
Easy-access audiences: From bespoke, hand-picked participants to pre-recruited fully-profiled UK adults and international panels.
Co-creation forums: Work with customers in real-time to design new solutions to emerging opportunities.
In-house panels: Bring customers into decision making with digital communities engaged with your challenges.
Third Thursday: Be part of our monthly charity supporter’s pulse check for cost-effective insights and the very latest on what matters to them.
The Door Mat Test: Optimise your vital direct mail campaign before you print it with virtual reality customer testing that’s super simple to commission.
DRTV testing: Pre-test or optimise your DRTV edits with our bespoke methodology that pin-points sections of the ad that could work harder to drive response.
WhatsApp research: Put the tools for insightful research into participant’s hands – their mobile phone – creating intimate, first-person audio and video testimony.
B2B Specialist Panels
We have access to a diverse range of industries such as Healthcare, IT, FS and generic groups such as SMEs
Great for: Engaging qualitatively or quantitatively with key decision makers
Our YouSay Consumer Panel
Just under 100,000 UK adults with detailed profiling information including charity background variables
Great for: Getting reaction from a nationally representative sample e.g. prospects
Online Self-Completion Questionnaires
Quantitative research tool with a wide range of question and answer formats.
Great for: Quantifying attitudes and opinions; PR; product / comms / proposition pre-testing; brand tracking
International Sample
Consumer and B2B overseas panels in most major global territories
Great for: Multi-country consumer pre-tests, U&A studies and tracking studies
Omnibus Studies
Regular quantitative surveys for nationally representative consumer audiences and B2B markets
Great for: Asking a few questions and getting results back within 48 hours
Creative Testing Tools
Text highlight tools and image heatmaps; video sentiment analysis
Great for: Understanding what people think and notice in creative messages
Supporter Panels
Development of bespoke panels comprising of customers / supporters
Great for: Regular engagement and supporter engagement tools e.g. RSPCA Your Say
Split Tests
AB testing facilities
Great for: Testing creative / pricing / propositions in isolation
Focus Groups
Physical groups
Great for: Qualitative engagement
Online Focus Groups
Virtual groups
Great for: Qualitative engagement with harder to reach sample; avoids geographic skews; lower cost than physical groups
Ethnographic Studies
Observation studies of behaviours and reactions
Great for: Supporter experience studies where unspoken reactions are needed
Postal Surveys
Quantitative research
Great for: Reaching sample who aren’t online
Web UX Testing
Tools to track journeys of website visits
Great for: Developing and testing digital experiences
Survey Design
Project design; script writing
Great for: When a broad brief is written but survey design and script writing is needed
Mobile Engagement
Optimised tools for mobile / tablet devices
Great for: Quick polls and quick response times
Analysis
In-house analysis team
Great for: Analysing results using tools such as SPSS; production of infographics
Mini Forums
Fixed time community group for a specific task
Great for: Gaining qualitative reaction over a 2 week period where participants can upload their own content
“It’s been a pleasure to work with Beautiful Insights and I am really looking forward to our next project together.”
Innovation Insight Manager; major UK charity
Why we do what we do
We have a simple belief; beautiful outcomes will be achieved by making evidence-based decisions.
In our earlier careers as marketers, we were frustrated by how little people engaged with customers. The online world changed that, and we wanted to use our knowledge and experience to make market research more accessible to a wider range of clients.
The Beautiful Insights team are senior marketers working in research, not researchers working in marketing. That’s why clients keep coming back to us and recommend us wholeheartedly.
We have a belief that good organisations meet market demand; GREAT organisations create market demand. It’s by staying close to customers, supporters and prospects that organisations can stay ahead of their competitors and create market demand for their products and services.
We’re passionate about turning research into insights; insights into action and action into success. That’s why clients keep coming back to us and recommend us wholeheartedly.
We have a belief that good organisations meet market demand; GREAT organisations create market demand. It’s by staying close to customers, supporters and prospects that organisations can stay ahead of their competitors and create market demand for their products and services.
We’re passionate about turning research into insights; insights into action and action into success. We listen hard and work hard for our clients. That’s why they keep coming back to us and recommend us wholeheartedly.
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of supporters think
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of Beautiful Insight’s client would
recommend us
Get in touch
And tell us how we can help?
We’ve made it easier for charities to get the very latest views from supporters, so you can reach better decisions and adapt more quickly to a changing world.
Third Thursday is your regular monthly ‘pulse check’ of what charity supporters think and feel about the questions you want answered.
Every third Thursday, we’ll be asking a representative sample of charity supporters about crucial issues of the day, and at the same time you can ask them about the specific issues facing your charity.
We’ve kept the costs as low as we can for any questions you ask, plus you’ll get full access to the broader questions and trends we ask each month.
One question costs just £199, or you can ask three questions for £333.
Drop us a line using the form below and we’ll get in touch to discuss how the next Third Thursday can work for you.
Who we
work with
We have been lucky to work with some of the most talented and ambitious clients from across sectors and markets.
About us
Paul Seabrook
Founder, CEO and Quantitative Lead
Paul Seabrook started his marketing career in the automotive industry. He witnessed first-hand the power of research when involved with the launch of challenger brand Daewoo. A car company that asked what its customers wanted, this approach resulted in the UK’s most successful car launch.
In 2006 he co-founded fast.MAP, a specialist quantitative online research agency. Over the next 7 years he grew the business working with some of the UK’s most successful consumer brands across multiple sectors. In 2013 he founded Beautiful Insights, a full service market research agency specialising in turning questions into insights, and has since worked extensively in the charity and commercial sectors.
Spokesperson for/expert in: Marketing Research; Automotive; Charity; Creative Testing; Supporter Panels; Thermal Heating Solutions Sector; Internal Communications; Online Market Research
Steven Dodds
Managing Director and Qualitative Lead
Steven is an experienced researcher and communication strategist with 25 years in the field, the last 15 of which have been working primarily with charities in the UK, Europe and Australia.
Prior to Beautiful Insights, he worked extensively in communication agencies, helping guide the development of successful campaigns and brands. Central to this role was understanding the use of research in the creative and innovation process, and how brands can build strong emotional connections with audiences. He also worked client-side, with senior fundraising roles in Australia and the UK.
Based in Bristol, he is a trained qualitative researcher and cultural analyst and former chair of the Institute of Fundraising’s Insight Committee.
Spokesperson for/expert in: qualitative research, research for effective creative development, supporter/consumer motivations, communicating insight, fundraising, internal communications
Hannah Lyons-Tsai
Senior Researcher and Key Account Director
Hannah is a senior researcher and account director based in the Bristol team.
With extensive experience across digital marketing and innovation across the commercial, social and not-for-profit sectors, Hannah is a dedicated and detail-oriented market researcher who enjoys delivering accurate and insightful research to help clients make informed business decisions.
With a masters in innovation from Central Saint Martin’s, Hannah’s expertise lies in conducting qualitative and quantitative research, analysing market trends, and identifying consumer insights.
Spokesperson for / expert in: Human-centred design and values-led marketing
Testimonials
"Beautiful Insights managed our online focus groups fabulously – everything was well organised and very well executed. I have been involved in many focus groups over the years and these were by far the most effective in terms of useful output and quality of responses."
Director of Marketing and Supporter Development; Major UK charity
"We had deadlines that we thought were unachievable. But the can-do attitude from the Beautiful Insights team exceeded our expectations and we were able to use the insights to optimise our Christmas TV campaign. The results were 18% higher than the previous year with a lower media spend."
Director of Fundraising; Major UK charity
"We hadn't done much research before due to cost and complexity. I'm pleased to say that Beautiful Insights made the whole process easy and fun. We now pre-test all of our campaigns before launch"
Marketing Communications Manager; UK Financial Services Provider
Get in touch
For an informal discussion about a potential project, get in touch and we’ll always aim to get a proposal back to you within 24 hours. If you’ve a full brief, great! But if you don’t know where to start or have a list of possible questions, that’s all we need. And if you have a couple of questions that need asking, we’ll always try and add them to one of our omnibus surveys; just call and we’ll try and help.
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