Helping you make evidence driven marketing decisions based on insight

Beautiful Insights are a leading independent full service marketing research agency. We use our skills and knowledge gained as marketers to help our clients carry out effective and efficient marketing research.

What we do

We offer both qualitative and quantitative research which means we look at your organisational problem or opportunity and recommend the most suitable methodology.

We aim to offer great value for money backed up with a can-do attitude towards project management and client service. We look to answer the questions you know you need to ask but also give answers to questions you didn’t know needed asking. We’re passionate about delivery and look to find the colour and beauty in the wealth of data that exists.


B2B Specialist Panels

We have access to a diverse range of industries such as Healthcare, IT, FS and generic groups such as SMEs
Great for: Engaging qualitatively or quantitatively with key decision makers


Online Self-Completion Questionnaires

Quantitative research tool with a wide range of question and answer formats.
Great for: Quantifying attitudes and opinions; PR; product / comms / proposition pre-testing; brand tracking


Omnibus Studies

Regular quantitative surveys for nationally representative consumer audiences and B2B markets
Great for: Asking a few questions and getting results back within 48 hours

Supporter Panels

Development of bespoke panels comprising of customers / supporters
Great for: Regular engagement and supporter engagement tools e.g. RSPCA Your Say


Focus Groups

Physical groups
Great for: Qualitative engagement


Ethnographic Studies

Observation studies of behaviours and reactions
Great for: Supporter experience studies where unspoken reactions are needed


Web UX Testing

Tools to track journeys of website visits
Great for: Developing and testing digital experiences

Mobile Engagement

Optimised tools for mobile / tablet devices
Great for: Quick polls and quick response times

Mini Forums

Fixed time community group for a specific task
Great for: Gaining qualitative reaction over a 2 week period where participants can upload their own content


Our YouSay Consumer Panel

Just under 100,000 UK adults with detailed profiling information including charity background variables
Great for: Getting reaction from a nationally representative sample e.g. prospects

International Sample

Consumer and B2B overseas panels in most major global territories
Great for: Multi-country consumer pre-tests, U&A studies and tracking studies


Creative Testing Tools

Text highlight tools and image heatmaps; video sentiment analysis
Great for: Understanding what people think and notice in creative messages

Split Tests

AB testing facilities
Great for: Testing creative / pricing / propositions in isolation


Online Focus Groups

Virtual groups
Great for: Qualitative engagement with harder to reach sample; avoids geographic skews; lower cost than physical groups

Postal Surveys

Quantitative research
Great for: Reaching sample who aren’t online


Survey Design

Project design; script writing
Great for: When a broad brief is written but survey design and script writing is needed


In-house analysis team
Great for: Analysing results using tools such as SPSS; production of infographics

“It’s been a pleasure to work with Beautiful Insights and I am really looking forward to our next project together.”

 Innovation Insight Manager major UK charity

Why we do what we do

We have a simple belief; beautiful outcomes will be achieved by making evidence based decisions.

In our earlier careers as marketers we were frustrated by how little we engaged with our target markets. The online world changed that and we wanted to use our knowledge and experience to make marketing research more accessible to a wider range of clients.

We have a belief that good organisations meet market demand; GREAT organisations create market demand. It’s by staying close to customers, supporters and prospects that organisations can stay ahead of their competitors and create market demand for their products and services.

We’re passionate about turning research into insights; insights into action and action into success. We listen hard and work hard for our clients. That’s why they keep coming back to us and recommend us wholeheartedly.


of supporters think
charities could do more
to listen to their needs


of Facebook posts by
females contain ! This
drops to 39% for males


of the UK
to a gym

Toast has been the UK's favourite breakfast for over 10 years


of Beautiful Insight's client would
recommend us

Get in touch

And tell us how we can help?

Who we
work with

We have been lucky to work with some of the most talented and ambitious clients from across sectors and markets.


Get in touch

For an informal discussion about a potential project, get in touch and we’ll always aim to get a proposal back to you within 24 hours.  If you’ve a full brief, great!  But if you don’t know where to start or have a list of possible questions, that’s all we need.  And if you have a couple of questions that need asking, we’ll always try and add them to one of our omnibus surveys; just call and we’ll try and help.


14 Shelton Street


Finance and Admin Hub

The Oaks
Morris Way
West Chiltington
West Sussex
RH20 2RX

Registered Office

Nower End
Nower Road